A Detailed Test of the New Google

Google promises that the new search tool (codename “Caffeine”) will improve the speed, accuracy, size, and comprehensiveness of Google search.
Speed: How fast can the new search engine load results?

Accuracy: Which set of results is more accurate to the search term?

Temporal Relevancy: Is one version of search better at capturing breaking news?

Index Size: Is it really more comprehensive than the last version of Google?

New Google is FAST: It often doubled the speed of Google classic.

New Google relies more on keywords: SEO professionals, your job just got a lot harder. The algorithm’s definitely different. It has more reliance on keyword strings to produce better results.

Search is moving into real-time: Being able to get info on breaking events is clearly a priority for Google and Bing. With both Twitter and Facebook launching real-time search engines, they needed to respond.

It’s partially a response to Bing: At least, that’s how we feel. This new search has a focus on increasing speed, relevancy, accuracy, and the index volume, things that Microsoft really hit on when it released Bing. It feels as if Google “Caffeine” is meant to shore up any deficiencies it may have when compared to Microsoft’s offering, though it’s been in the works long before Bing launched.

The new Google will only get better as features are implemented and developed. The end result is a better search experience for the user. Competition really does breed innovation.